What Do Our Marketing Analytics Services Include?

If your law firm wishes to use one of our marketing programs, to include our marketing analytics services, we can provide information in report form on all aspects of your marketing strategy.

Use of these reports can help your law firm review your marketing effectiveness in certain areas so you can create a long-term plan, and ensure your marketing spend is used in the right ways.  The types of marketing analytics services which are provided by Legal Practice Support include the following:

• Keywords ranking data – We can track and provide reports on the keywords and phrases your website is ranking for. This will help you review which pages and blog posts on your website are doing well in terms of SEO ranking.
• Audience data – We can track and provide reports on the types of people viewing your website, from age range to geographical location. This can help optimise your marketing strategy as you will be able tell if you are attracting your target audience using your current strategies.
• Audience Acquisition – We can track and provide reports on the top channels which have driven traffic to your website. This can help you analyse which marketing methods work best for your company, and which methods require more attention. For example, you may notice that you obtain most of your audience through paid advertisements and very little through organic search and social media. If this were the case, you could try improving your SEO ranking and social media presence to cap your PPC and paid advertisement spending.
• Conversion Rate – We are able to review and provide reports on the amount of conversions received by your website. A conversion is when a visitor to your website completes a goal, for example, filling in a contact form. This can provide good insights on how well your website is performing in terms of attracting actual clients.

How Can Legal Practice Support Assist Your Law Firm?

Legal Practice Support provide high quality marketing analytics services, as well as other types of marketing for law firms. Our marketing analytics services can provide top-quality reports using data driven results from your website. These reports can help your law firm review it’s marketing strategy and implement changes in areas which require improvement.

We can also help increase your firm’s online presence and create increased awareness of the legal services provided by your business.

We assist many law firms who benefit from greatly improved profitability as a result of creating and developing their marketing strategy, through search engine optimisation, as well as through the use of social media and online ad campaigns.