Disbursement funding loans are becoming an increasingly popular method for law firms to assist in funding expensive litigation and maintain cash flow, for instance in clinical negligence claims or commercial disputes. However, such loans come attached with interest payments. The question on whether interest paid on a disbursement funding loan can be recovered by a successful party has cropped up in a number of recent cases.
Recovering Interest as a Cost
It has long been established that costs of funding are not recoverable inter-partes and therefore should not be claimed as an item within the Bill of Costs. This was shown in the cases of Hunt v RM Douglas (Roofing) Limited (1987) TLR, 23, and Motto & Ors v Trafigura Ltd & anor  EWCA Civ 1150. As such, there is a question mark as to whether interest on a disbursement loan would form a part of costs of funding, which would thus not be recoverable inter-partes.
Recovering Interest on Costs
Under CPR 44.2(6)(g), the Court can award interest on costs. Typically, such interest would run from the incipitur date for costs (when any order is made for costs to be assessed, or the date of any Part 36 Offer acceptance). As the interest on any disbursement loan would have accrued prior to this date, this would be at odds as to the usual award for interest, and the question would therefore arise as to whether pre-judgment interest could be recovered.
Jones & Ors v Secretary of State for Energy and Climate Change
In the case of Jones & Ors v Secretary of State for Energy and Climate Change & Anor  EWHC 1023 (QB), it was established that pre-judgement interest was recoverable on a credit agreement. In her Judgment, Mrs Justice Swift stated that the credit agreement obtained by the Claimant to fund the personal injury claim;
“provided a means by which the claimants could obtain funding for their disbursements without being required to advance any monies themselves and without financial risk since the credit agreements provided that, in the event of a claim failing, the disbursements would be paid by the ATE insurers”.
It was held that interest should be paid at an interest rate of 4% above base, which was also upheld by the Court of Appeal.
Can Interest be Recovered on a Disbursement Funding Loan?
Theoretically yes however, this would be wholly dependant upon a pre-judgment award for interest being permitted which is uncommon. It is therefore likely that the client should be made aware of interest on any disbursement loan, and that this may be deducted from damages, to avoid any reduction to costs recovered. Other factors that may also be taken into account were also highlighted in the recent case of Nosworthy v Royal Bournemouth  EWHC B19(Costs), in which it was highlighted that disbursement loan interest may be disallowed due to:
- The availability of any other funding sources, such as BTE, which is commonly considered before entering into a CFA.
- Any other interest recovered. In Nosworthy, in excess of £500 interest was recovered for the general costs, and thus it was stated this could be offset against any disbursement loan interest.
- Similar to Court fees remissions, does the client actually require a disbursement loan or do they have sufficient income/savings to fund the same?
How Can LPS Assist?
The Legal Practice Support team are always happy to help/advise on any costs issues, including the recovery of interest on disbursement funding loans. If you would like to find out more, please feel free to view the legal costs section on our website for further guidance. Our Costs Director, Robert Collington, can be contacted via email on firstname.lastname@example.org or by telephone on 01204 397302.Read More
What is Money Claim Online (MCOL)?
Money Claim Online (MCOL) is a method of settling a dispute or disagreement by initiating a County Court claim for a fixed sum of money. It is a straight forward way to commence Court proceedings for small claims which amount to less than £100,000.
These types of claims should be issued by one Claimant, against no more than two defendants. The HM Courts and Tribunals Service have set out guidance on making a money claim online, including which types of dispute this method can be used for, and how to accurately complete the Claim Form. The guidance also sets out the rules for making a MCOL, such as the requirement to be aged over 18, have a valid email address, and be based in England or Wales.
Proclaim Integration with MCOL
As more and more Solicitors are beginning to offer assistance with MCOL, we have noted an increase in enquiries relating to the integration of the Eclipse Proclaim Claims Management System and Money Claim Online.
The good news is that Proclaim can be integrated seamlessly with the MCOL system as the data is available on an open government licence, giving you the flexibility to manage your money claims, alongside the rest of your case load, all within the one system. The benefit of this type of integration is that processes become more streamlined, and efficiency is improved as a result.
How Can Legal Practice Support Assist?
At LPS, we are skilled in developing and optimising your Eclipse Legal Proclaim system to fit 100% with your business needs. If your law firm uses the Proclaim system, and is offering assistance with MCOL, we are able to develop your Proclaim system to allow for MCOL integration with Proclaim.
If you would like to find out more about Proclaim integration and how a Proclaim Developer from the Legal Practice Support team could assist your firm, please do not hesitate to contact email@example.com for further information.Read More
What is Proclaim Go?
Eclipse Legal have launched a new mobile and tablet friendly app which will help fee earners access important information whilst on the go. Proclaim Go was developed for legal professionals who find themselves travelling often or requiring access to live case information whilst in client meetings.
This innovative new solution allows fee earners to undertake a number of tasks on the go, such as viewing future tasks, logging phone calls, recording time, recording meetings, updating vital information in real time, and creating memos. As long as fee earners have access to the internet, and a smartphone or tablet, users can access history details of any case, including all previous correspondence and documents, whilst away from their computer.
The new solution also offers an optional two-factor authentication to increase accessibility whilst maintaining security. The extra flexibility provided by this app will see an increase in fee earners’ productivity and will help them provide an excellent service to their clients as all information can be accessed instantly.
Proclaim Go may also be of particularly useful during the Coronavirus outbreak as many employers have been forced to adapt to working from home. This new app gives Proclaim users another efficient method of accessing case information remotely. To find out more about how Proclaim can assist your employees in working from home, have a read of our recent article.
Eclipse Proclaim, is the most popular legal case management system which has been endorsed by the law society and is used by many types of legal service providers. The addition of Proclaim Go to Eclipse’s case management solutions will only add to the popularity of the system due to its ease of use and adaptability.
How Can Legal Practice Support Assist?
Legal Practice Support can provide information to law firms on this new app. We also assist law firms in accessing their Proclaim, and other case management systems remotely.
We are experienced in taking out-of -the-box Proclaim legal software and developing it to automate processes and reduce administrative tasks, both of which are of great use when having to work remotely.
Having been active in the Legal IT industry for over seven years, we have valuable experience managing IT systems for firms as small as 30 people all the way up to enterprise clients with over 300. Furthermore, we are accustomed to working with multiple other stakeholders to resolve any IT problems that might arise.Read More
What is a Precedent H Costs Budget?
A Precedent H Costs Budget is used at the beginning of the litigation process and outlines the details of any costs expected to be incurred throughout the case. Practice Direction 3E sets out the rules for case management, including costs budgeting .
A Costs Budget should include all base costs incurred to date, future costs expected to be incurred throughout the case up to and including trial. All solicitor’s fees and disbursements, such as Court fees should be included within the budget.
Deviating from a Budget
In the case of Harrison V University Hospitals it was established that a Costs Judge could only depart from Precedent H if there was good reason to do so. It has since been difficult to establish exactly what would constitute a good reason to depart from a Precedent H costs budget as the Court did not provide any guidance on this.
In the case of RNB v London Borough of Newham it was held that a reduction in hourly rates did amount to a good reason to deviate. In this case, master Campbell stated:
“At the assessment hearing, I made reductions to the hourly rate claimed for the incurred costs to a level which has meant that the overall recovery by the Claimant for the period of work before the Costs Management Order has been reduced by significant amounts. Were that not to be reflected in the budgeted costs, that would mean that the Claimant will appear to recover an hourly rate as set out in Precedent H for the budgeted stage, at a level that significantly exceeds the figure I consider to be reasonable for the pre-budget stage.”
This decision was later decided the other way in the SCCO and ultimately, this guidance has been followed since that a change in hourly rates did not constitute a ‘good reason’ to deviate from a Costs Budget.
Utting V City College Norwich
In the recent case of Utting V City College Norwich there was yet another debate on what would constitute a good reason to depart from an approved Precedent H Costs Budget. In this case it was debated whether an underspend would constitute a good reason.
Master Brown held that, in this case, the underspend could not amount to a good reason to depart from the budget and he therefore refused to reduce the amounts claimed for phases that ‘had not been substantially completed.’ This was contrary to the decision made in Barts Health NHS Trust v Salmon.
Master Brown stated in Utting that:
“even if ‘underspend’ were a “good reason” for the purpose of CPR 3.18 it does not follow that there should be a deduction from the sums claimed. Plainly, the fact that a party has spent less than its budget for a phase does not mean there is therefore in fact a good or appropriate reason for any further reduction and I was not satisfied that there was any additional “good reason” for any such reduction.”
As such, unless it can be demonstrated that the expenditure in an incomplete phase of Precedent H Costs Budget is unreasonable, then there is no ‘good reason’ to reduce the costs claimed as under the approved expenditure of the phase.
How Can Legal Practice Support Assist?
The Legal Practice Support team are always happy to help with any budgeting issues. If you would like to find out more about best practice in preparing your Cost Budget, please feel free to view the section on our website for further guidance. Our Costs Director, Robert Collington, can be contacted via email on firstname.lastname@example.org or by telephone on 01204 397302.Read More
What is a Fee Challenge Under the Solicitors Act 1974?
Part III of the Solicitors Act 1974 regulates the amount of disbursements and costs which a Solicitor can invoice within their bill to their client. Under this Act, the client has the ability to dispute the fees, such as success fee deductions, and disbursements within the Solicitor’s bill. This act applies to a large range of practice areas, including personal injury cases, conveyancing cases and contentious business litigation.
With many companies now offering services to clients to assist in disputing their legal fees, these types of challenges are becoming more commonplace in the legal industry, which is why it is important that solicitors are aware of their duties under the Act, when opening and closing files. It is also important that they know how to defend this type of claim, if and when they arise.
What Should a Solicitor do When Opening a File?
If the case is based on a Conditional Fee Agreement, it is important that the Conditional Fee Agreement is drafted properly, and does not just routinely charge a 100% success fee. In the case of Herbert v HH Law  EWCA Civ 527, it was shown that solicitors should undertake a proper and bespoke risk assessment at the start of every case, instead of applying a 100% success fee as standard across all cases. The success fee calculated will determine what deductions can be taken, if any, from the client’s damages.
It should also be noted that any retainer must make clear that the client may be charged more than they recover from the other side, as otherwise the Solicitor risks being limited to calculating any success fee as against any fixed costs recovered, in Fast Track personal injury litigation.
What Should a Solicitor Do When Closing a File?
The most important step which a Solicitor should routinely take when closing a file, is serving a signed statute bill. A Solicitor cannot enforce their fees to a client unless a statute bill has been properly delivered to the client, but equally, the timescale for a client to contest any deductions from their damages runs from the date of service of a statute bill. If enforcing a Bill, the Solicitor has several options open to them to collect payment, including the obtaining of a charging order.
If you serve a statute bill, this starts the clock ticking on any timescale for the client to contest any deductions. This timescale is limited to one month if the statute bill is paid (which in the event of damages deductions, payment is immediate). If the bill is not discharged, the same can be contested for up to twelve months post-service of the document.
The statute bill should include a description of all work done on the file, and should be delivered to the client via post, in person, or via e-mail, if the client has requested.
It is also imperative that you make sure any success fee deductions from damages is calculated correctly. This must comply with the retainer, in that the correct success fee is used, and charges calculated against the WIP incurred at the hourly rates detailed in the CFA (presuming it states that the client may be charged in excess of any amounts recoverable from a paying party).
Deductions must also comply with statute, and can only be calculated based on past damages (not future losses), and be capped at 25% of the same.
When Should a Statute Bill be Served on a Client?
- At the end of the case, when all of the work agreed under the retainer or CFA has been completed.
- Interim statute bills can be served when there is an express agreement for the solicitor to do so, and the client has been made aware of their entitlement to assessment under the Solicitors Act 1974.
- Following a natural break within the litigation process, which allows each portion of the work being done to be treated as a distinct and separate part of the litigation.
- Following the termination of a retainer or CFA, for example, if the solicitor has a good reason to terminate the CFA or retainer.
Defending a Challenge Under the Solicitors Act 1974
Proceedings for a challenge under this act can be held in the High Court or the County Court, and are dealt with under Part 8 of the CPR. The Solicitor can contest the Claimants entitlement to assessment, if there is sufficient reason to do so. If the Solicitor does not, or cannot contest the entitlement to assessment, section 46.10 of the CPR will apply for the costs to be assessed, in a similar procedure to that of detailed assessment.
How Can LPS Assist?
The Legal Practice Support team are always happy to help with any costs issues, including defending costs challenges under the Solicitors Act 1974. Our Costs Director and Costs Lawyer, Robert Collington, can be contacted via email on email@example.com or by telephone on 01204 397302.
If you would like to find out more information on preparing your Cost Budget, Bill of Costs, or the process of detailed assessment, have a look at these sections on our website. Feel free to have a look at our legal costs section to find out more about out legal costs services.Read More
What is a Cost Order?
Legal costs are incurred in all cases. The unsuccessful party will be responsible for paying the costs incurred by the successful party in an inter-partes matter. A cost order, put simply, is an Order made by a Judge, under CPR 44, to decide whether costs are payable, and the level of costs payable by the unsuccessful party, to the successful party.
When can a Cost Order be Made?
A Judge can award costs at any stage throughout a case. There are different types of cost orders, such as final costs orders, which are made on conclusion of a case, and interim costs orders, made following an interim hearing.
After Which Type of Hearing Can a Cost Order be Granted?
An order for costs can be granted after any court case or hearing, including a disposal hearing, an application hearing, or a trial. A successful party can also claim costs following acceptance of a part 36 offer, or after the filing of a Notice of Discontinuance.
What Should I Do if I Have Received an Order for Costs?
When you have received an order for costs, you should check to see if the order is made against you, or in your favour. You should also check if the costs are summarily assessed or ordered for detailed assessment.
Summarily Assessed Costs
If you have received an order for costs against you for summarily assessed costs, this means that you should pay the costs awarded to the receiving party within 14 days, unless otherwise stated. The amount payable should be stated on the order.
If you have received an order for costs in your favour for summarily assessed costs, this means costs are owed to you by the paying party and should be paid within 14 days. If payment is not received, then enforcement action can be taken via various methods, including a Warrant of Control, Warrant of Possession or Third Party Debt Order.
Costs Ordered for Detailed Assessment
If you have received this type of order against you, you should wait for the receiving party to serve their bill of costs and Notice of Commencement. You should then file any Points of Dispute within 21 days as required by CPR 47.9. You should then wait for the receiving party’s Points of Reply and attempt to negotiate a settlement before proceeding to an assessment hearing.
If you have received a cost order for detailed assessment in your favour, you should instruct a Costs Draftsman to advise on the costs you can recover, and to prepare and serve your Bill of Costs on the paying party alongside the Notice of Commencement. This will initiate detailed assessment proceedings and you should attempt to negotiate a settlement before proceeding to an assessment. In an attempt to negotiate a settlement, you should wait for the paying party’s Points of Dispute and respond with your Points of Reply.
If the paying party do not send their Points of Dispute within 21 days, you will be able to apply for a Default Costs Certificate for the full amount claimed in the Bill of Costs.
How Can LPS Assist?
The Legal Practice Support team are always happy to help with any costs issues, including negotiating your bill of costs. Our Costs Director, Robert Collington, can be contacted via email on firstname.lastname@example.org or by telephone on 01204 397302.
If you would like to find out more information on preparing your cost budget, bill of costs, or the process of detailed assessment, have a look at these sections on our website. Feel free to have a look at our legal costs section to find out more about out legal costs services.Read More
Part 44 of the Civil Procedure Rules sets out the general rules about costs, including the rules on Proportionality when conducting detailed assessment, as well as the factors which should be taken into account when deciding the amount of costs, dealt with under CPR 44.4. At detailed assessment, the pillars of wisdom, found under CPR 44.4(3) are often also taken into consideration when considering the total amount allowable, particularly in relation to hourly rates.
CPR 44.3 and Proportionality
CPR 44.3(5) states that “Costs incurred are proportionate if they bear a reasonable relationship to (a) the sums in issue in the proceedings; (b) the value of any non-monetary relief in issue in the proceedings; (c) the complexity of the litigation; (d) any additional work generated by the conduct of the paying party; and (e) any wider factors involved in the proceedings, such as reputation or public importance.”
This rule of proportionality is of high importance when drafting your Bill of Costs. Factors of proportionality are very often raised in an opposing parties Points of Dispute; therefore, it is essential that all parties know how to approach proportionality when it comes to detailed assessment.
The Court of Appeal provided some very useful guidance on proportionality in the case of West v Stockport NHS Foundation Trust & Demouilpied v Stockport NHS Foundation Trust  EWCA Civ 1220 . In section 9 of this case, it was clarified that , although the typical factors of CPR 44.3(5),(which states that costs should bear a reasonable relationship to certain factors) should be taken into consideration, CPR 44.4(1) should also play a part in our approach to proportionality.
It was stated in this case that certain elements, such as Court Fees, VAT and costs of preparing the bill, should not be included in proportionality reductions as they were considered “fixed and unavoidable.” It was, however, stated that Solicitor and Counsel fees were to be controlled by the test of Proportionality.
Section 10 of the case provides guidance on approaching issues of proportionality in a detailed assessment of costs. It stated:
“First, the judge should go through the bill line-by-line, assessing the reasonableness of each item of cost. If the judge considers it possible, appropriate and convenient when undertaking that exercise, he or she may also address the proportionality of any particular item at the same time. That is because, although reasonableness and proportionality are conceptually distinct, there can be an overlap between them, not least because reasonableness may be a necessary condition of proportionality:”
CPR 44.4 (3) – The Pillars of Wisdom
The rules set out in CPR 44.4 (3) have came to be known as the pillars of wisdom. They are often used in parties’ Points of dispute to justify aspects of their costs, such as hourly rates. This section of CPR 44 states that the Court will take into consideration:
“the conduct of all parties,… the amount or value of any money or property involved, the importance of the matter to all the parties, the particular complexity of the matter or the difficulty or novelty of the questions raised, the skill, effort, specialised knowledge and responsibility involved the time spent on the case, the place where and the circumstances in which work or any part of it was done, and the receiving party’s last approved or agreed budget.”
In the case of Merrix v Heart of England NHS Foundation Trust  EWHC B28 (QB) (13 October 2016), Judge Lumb explained that this section of CPR 44 should “be taken into account when deciding the amount of costs to be allowed apply both at the budgeting and assessment stages.”
He further commented that “as the tests are applied at different times when considering different documents (a budget and a bill) there is no certainty that they would produce identical results.”
How Can Legal Practice Support Assist?
The Legal Practice Support team are always happy to help with any costs issues, and our Costs Director, Robert Collington, can be contacted via email on email@example.com or by telephone on 01204 397302.
If you would like to find out more information on preparing your bill of costs, or the process of detailed assessment, have a look at these sections on our website. Feel free to have a look at our legal costs section to find out more about out legal costs services.
In addition, if you would like any information on how your Proclaim system can be developed to track proportionality of your costs, or to assist with with the preparation of the new electronic bill of costs, get in touch with our Head Proclaim Developer, James Denby, via e-mail on firstname.lastname@example.org.Read More
Which Law Firm Marketing Strategies are Most Effective?
It is essential to have a marketing plan in place when promoting your law firm, to attract new, prospective clients. There are many different law form marketing strategies, and some online marketing strategies will work better for your business than others, depending on the size of your firm, and your practice areas. Carrying out each strategy and analysing the results is the only way to really know which strategies work best.
Law practices and legal service providers can implement a range of different marketing strategies. We always recommend the use of a combination of different strategies, so that optimal results can be achieved. The results of each strategy should then be analysed so that more attention can be focused on the strategies that work best.
We have shared a list of strategies below, which we have found to be the most effective ways of attracting our client’s target audience, and improving lead generation through use of different marketing efforts.
Your Firm’s Website
The most important element in your online marketing strategy is having a great website.
A website can tell you a lot about a company. Potential clients will feel a sense of distrust in your firm if your website is slow and badly designed. They will also gain an unprofessional impression of your company. You should, therefore, ensure that you have an engaging and attractive website design, which is responsive and updated regularly. Your website should be informative and represent your company well.
The marketing team at Legal Practice support are experienced in creating and designing high-quality, responsive websites, and have created many bespoke websites for our clients, which have effectively met their firm’s needs. We also provide advice to our clients on how to improve their firm’s current websites.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a great method of driving traffic to your website. It is a process which helps your website rank higher in search engines. Optimisation of all content on your website, including service pages and blog posts will assist in increasing your website’s rankings within search engine results. Having a fast, responsive website, and building backlinks to your website can also help boost your SEO. The experienced marketing team at Legal Practice Support provide a range of SEO services, which help many law firms, and legal service providers, to rank higher on a google search results page, or any other search engine page.
Creating original content for your website is a fantastic way to generate brand awareness and target potential clients. Creating original content for your website, such as interesting, informative blog posts, service pages, and videos, will boost the SEO ranking of your website, and increase traffic to your site. Legal Practice Support Marketing specialise in helping your law form get noticed by providing SEO friendly articles and blog posts, which you are free to use on your company website, or social media pages.
Social Media Marketing
Social media plays a huge part in most people’s everyday lives, which is why it can play a vital part in your marketing strategy.
Having a social media presence in the form of a Facebook page, or Twitter account, can be great for increasing brand awareness. It can also help to increase your SEO rankings, thus, improving your website’s visibility to potential clients. Posting content regularly on your social media page is useful for keeping clients informed and up to date on company policies.
If you share content, such as blog posts, from your website, on your social media page, your followers will also be able to share this content on their pages, further increasing your brand awareness online.
At LPS, we realise social media marketing can be particularly time consuming, which is why we offer a social media management service, so we can do the marketing for you. Have a read of our recent article to find out more about promoting your firm on social media.
Pay Per Click (PPC)
Pay per click can be a particularly effective way of promoting your law firm online, although it can be expensive.
It can be difficult to get noticed using SEO alone, due to the competitive nature of law firms. That being said, the better your SEO strategy, the less need you will have to implement PPC strategies.
PPC is basically a way of paying to advertise online; this could be done using an advertising service on a third party website, or by using social media Ads.
One of the most popular PPC services is Google Ads, whereby advertisers and business owners place a bid for their advertisements to be placed in an optimal position within the search engine results. The highest bidders, with the best content, are usually placed at the top of the search rankings for whichever keywords or phrases they have placed their bid for. All google advertisements have the word “ad” placed beside them and the owner of the ad will be charged a certain amount each time a person clicks on their ad.
The marketing team at LPS are highly competent and have vast experience in using PPC strategies.
How Can Legal Practice Support Assist?
LPS provide high quality marketing solutions for law firms, to increase their online presence, and create increased awareness of their business’ legal services. We can provide free advice on which law form marketing strategies we think could work best for your law firm.
Many of the law firms we assist benefit from greatly improved profitability, as a result of Legal Practice Support creating and developing their marketing strategy.
Please do not hesitate to contact email@example.com for further information, if you would like to discuss how the LPS marketing team can provide legal marketing services to assist your law firm.Read More
Due to the Coronavirus outbreak, many employers are now advising their employees to work from home to help prevent the spreading of the virus throughout the workplace. One of the main challenges that businesses are faced with is the ability to ensure all processes for an employee working remotely, are streamlined in the same way they would be if the employee was working in the office. Law firms using software, such as Proclaim Legal Practice Management solutions, should find the transition fairly simple.
As many law firms still use paper files, they will face difficulties in providing the same level of service to clients when faced with having to self-isolate, due to the risk of contracting Covid 19. As the Proclaim Case Management system is a paperless system, which can be easily accessed from home, business can continue as usual, from the home of solicitors and file handlers.
Eclipse Legal system’s software, Proclaim, is the most popular legal case management system which has been endorsed by the law society and is utilised by many types of legal service providers, including family law practices, conveyancing departments and personal injury claim firms.
One of the main benefits of the Proclaim legal software is that it provides a paperless system, which makes it easier for file handlers as all their files will be accessible from one central database. All information relevant to cases and files can be accessed using the system, limiting the need to take paperwork out of the office.
How Can Legal Practice Support Assist?
Legal Practice Support can provide assistance for law firms in accessing their Proclaim, and other case management systems remotely. We are also experienced in taking out-of -the-box Proclaim legal software and developing it to automate processes and reduce administrative tasks, both of which are of great use when having to work remotely.
Having been active in the Legal IT industry for over seven years, we have invaluable experience managing IT systems for firms as small as 30 people all the way up to enterprise clients with over 300. Furthermore, we are accustomed to working with multiple other stakeholders to resolve any IT problems that might arise.
If you would like to discuss how a Proclaim Developer from the LPS team could assist your law firm, please do not hesitate to contact firstname.lastname@example.org for further informationRead More
Many of our clients have come to us for advice on how to promote a law firm on social media. There are many different digital marketing strategies which law firms can incorporate to promote their business online, generating new leads and increasing brand awareness.
Some of the most popular strategies which law firms incorporate into their marketing plan include Paid advertisements, Search Engine Optimisation and, of course, social media marketing. In this article, I will discuss the different social media strategies as well as the many benefits of using social media to promote your law firm.
Benefits of using Social Media for Law Firms
Social media has become so popular in our society that it has now become a part of most people’s everyday life. Pretty much everyone now has a Facebook page which is why using Facebook as your social media platform of choice, to promote your business, would probably be a great way to attract your target audience.
Social media marketing for lawyers can be an extremely useful way of attracting potential clients, through increased brand awareness. Having more exposure online will, in turn, lead to more inbound traffic to your website and provides your law firm with more opportunities for conversion.
One of the best reasons for using social media channels to promote your firm is that most social media accounts are FREE to use, providing a cheap and effective way to advertise your business online.
Search Engine Optimisation is an invaluable method which can be incorporated to improve search engine rankings. Use of social media marketing has been shown to improve search engine rankings for many businesses; but why is this so important? The ability to rank highly on search engines for keywords, specific to your firm, or practice areas, will drastically increase the amount of traffic to your website!
As there are so many different platforms, you have more options to choose the platform that works best for your firm.
How to Promote a Law Firm on Social Media
You may be aware of the benefits of using social media marketing for law firms, but do you really know how to promote a law firm on social media? I have shared some of the most effective ways to market your firm on social media below:
- Choose the right platform – There are a number of different social media platforms which can be utilised, including Facebook, Twitter, LinkedIn, Instagram, and Snapchat, giving you the option to choose a platform that works before for you and your law firm.
You could also opt to use a range of social media profiles, over a number of different platforms, to increase your firm’s exposure.
As Law Firms usually deal directly with the general public, we would usually recommend the use of Facebook and Twitter for most clients. The use of LinkedIn can be useful for the promotion of business law, or building relationships with other firms and businesses, which could generate leads through recommendations.
- Create Professional Social Media Accounts – Create trust in your firm’s brand by having a professional appearance across all your social media accounts.
Ensure potential followers know exactly who you are and what you do through use of profile descriptions, listing your contact information and your areas of practice.
You should also have a link to your website and brand your profiles with your company logo on your profile pictures and/or cover photos.
- Content – We believe content is key when marketing your business across any platform. Content will attract new clients to your pages and will keep people interested in your business.
As well as helping with SEO, writing regular articles and blog posts on your website will keep your followers and potential leads interested and engaged, as well as attracting more people to your profiles and websites, increasing your firm’s exposure and brand awareness. Ensure your content is interesting and relevant to your target audience, to keep them interested.
You should also post any accomplishments to your social media accounts, such as awards and client reviews (with their permission), to let more people know just how great your firm is!
Sharing relevant, firm related news articles may also help to engage new potential clients and create more interest in your law firm.
- Engage with your audience – Let your audience know that client service is a priority to your firm. Answer questions and queries from potential clients under posts and on the live chat. Let potential clients know you care!
How Can Legal Practice Support Assist?
LPS provide high quality Social Media marketing for law firms, as well as other marketing solutions to increase your firm’s online presence, and create increased awareness of the legal services provided by your business. If you would like more information on how to promote a law firm on social media, please do not hesitate to get in touch.
We assist many law firms who benefit from greatly improved profitability as a result of creating and developing their marketing strategy, through use of social media, as well as through the use of SEO and online ad campaigns. The social media services we provide include:
- The creation of social media profiles for your business.
- Management of your social media profiles.
- Creation of regular posts to drive more people to your website and improve your online presence.
- Content creation for your website which can then be shared on your social media profiles.
- Social Media Paid advertisements.
Our marketing team is headed by Stacey Owens, who oversees all marketing projects, to ensure work is completed to a high standard for all clients.
If you would like to discuss how the LPS marketing team could assist your law firm by providing legal marketing services, please do not hesitate to contact email@example.com for further information.Read More