Many of our clients have come to us for advice on how to promote a law firm on social media. There are many different digital marketing strategies which law firms can incorporate to promote their business online, generating new leads and increasing brand awareness.
Some of the most popular strategies which law firms incorporate into their marketing plan include Paid advertisements, Search Engine Optimisation and, of course, social media marketing. In this article, I will discuss the different social media strategies as well as the many benefits of using social media to promote your law firm.
Benefits of using Social Media for Law Firms
Social media has become so popular in our society that it has now become a part of most people’s everyday life. Pretty much everyone now has a Facebook page which is why using Facebook as your social media platform of choice, to promote your business, would probably be a great way to attract your target audience.
Social media marketing for lawyers can be an extremely useful way of attracting potential clients, through increased brand awareness. Having more exposure online will, in turn, lead to more inbound traffic to your website and provides your law firm with more opportunities for conversion.
One of the best reasons for using social media channels to promote your firm is that most social media accounts are FREE to use, providing a cheap and effective way to advertise your business online.
Search Engine Optimisation is an invaluable method which can be incorporated to improve search engine rankings. Use of social media marketing has been shown to improve search engine rankings for many businesses; but why is this so important? The ability to rank highly on search engines for keywords, specific to your firm, or practice areas, will drastically increase the amount of traffic to your website!
As there are so many different platforms, you have more options to choose the platform that works best for your firm.
How to Promote a Law Firm on Social Media
You may be aware of the benefits of using social media marketing for law firms, but do you really know how to promote a law firm on social media? I have shared some of the most effective ways to market your firm on social media below:
- Choose the right platform – There are a number of different social media platforms which can be utilised, including Facebook, Twitter, LinkedIn, Instagram, and Snapchat, giving you the option to choose a platform that works before for you and your law firm.
You could also opt to use a range of social media profiles, over a number of different platforms, to increase your firm’s exposure.
As Law Firms usually deal directly with the general public, we would usually recommend the use of Facebook and Twitter for most clients. The use of LinkedIn can be useful for the promotion of business law, or building relationships with other firms and businesses, which could generate leads through recommendations.
- Create Professional Social Media Accounts – Create trust in your firm’s brand by having a professional appearance across all your social media accounts.
Ensure potential followers know exactly who you are and what you do through use of profile descriptions, listing your contact information and your areas of practice.
You should also have a link to your website and brand your profiles with your company logo on your profile pictures and/or cover photos.
- Content – We believe content is key when marketing your business across any platform. Content will attract new clients to your pages and will keep people interested in your business.
As well as helping with SEO, writing regular articles and blog posts on your website will keep your followers and potential leads interested and engaged, as well as attracting more people to your profiles and websites, increasing your firm’s exposure and brand awareness. Ensure your content is interesting and relevant to your target audience, to keep them interested.
You should also post any accomplishments to your social media accounts, such as awards and client reviews (with their permission), to let more people know just how great your firm is!
Sharing relevant, firm related news articles may also help to engage new potential clients and create more interest in your law firm.
- Engage with your audience – Let your audience know that client service is a priority to your firm. Answer questions and queries from potential clients under posts and on the live chat. Let potential clients know you care!
How Can Legal Practice Support Assist?
LPS provide high quality Social Media marketing for law firms, as well as other marketing solutions to increase your firm’s online presence, and create increased awareness of the legal services provided by your business. If you would like more information on how to promote a law firm on social media, please do not hesitate to get in touch.
We assist many law firms who benefit from greatly improved profitability as a result of creating and developing their marketing strategy, through use of social media, as well as through the use of SEO and online ad campaigns. The social media services we provide include:
- The creation of social media profiles for your business.
- Management of your social media profiles.
- Creation of regular posts to drive more people to your website and improve your online presence.
- Content creation for your website which can then be shared on your social media profiles.
- Social Media Paid advertisements.
Our marketing team is headed by Stacey Owens, who oversees all marketing projects, to ensure work is completed to a high standard for all clients.
If you would like to discuss how the LPS marketing team could assist your law firm by providing legal marketing services, please do not hesitate to contact email@example.com for further information.